Who this is for
B2B companies, founders and consultants who know their buyers are on LinkedIn but whose presence is a neglected company page and occasional posts.
The problem
Most B2B LinkedIn activity fails for structural reasons, not effort reasons: no clear owner, no content system, no connection between what gets posted and what the business sells.
What changes
- A company page and founder presence that reinforce each other
- A content system that runs every week without heroics
- Growth measured in conversations and enquiries, not just impressions
- Employees who amplify instead of a page that posts alone
What I can implement
- Company page strategy and optimisation
- Founder and personal profile strategy
- Organic content systems and calendars
- Employee advocacy setup
- LinkedIn training for teams
- Campaign strategy
- Analytics and optimisation
How the work runs
- Audit the current presence and the competitive landscape
- Define positioning: what the page and the founder should each own
- Build the content system and train the people running it
- Review performance monthly against business outcomes
Proof
285% increase in LinkedIn page views, 586% increase in reactions and 1,305% increase in comments for a client page; 3,000+ newsletter subscribers built in under six months; 120+ posts managed for an industrial B2B brand.
