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Print & Collateral2022

AC Milan Academy Kerala

A parent handbook designed for Milan Academy Kerala, translating existing brand guidelines into a clear, print-ready seasonal publication.

AC Milan Academy Kerala parent handbook spreads

The project

In 2022, I was commissioned by the operator of Milan Academy Kerala to design a handbook for parents of academy players.

The content and brand guidelines were provided by the client. My responsibility was to turn that material into a structured, visually consistent publication that remained recognizably within the established Milan Academy identity.

I developed the page layouts, typography, visual hierarchy and overall presentation across the handbook, adapting the design where different types of information required different treatment. The final document included sections covering the academy’s mission and values, parent guidelines, season information and player uniform requirements.

Because the handbook was intended for practical use rather than purely promotional purposes, the design needed to accommodate substantial information while remaining easy for parents to navigate.

I worked through revisions with the academy operator until the final publication was approved for production. The handbook was subsequently printed and distributed for use by the academy.

For me, the project is a useful example of working within an established international brand system rather than creating a visual identity from scratch.

My role

Editorial layout, visual design, typography and print-ready brochure development.

Selected work

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