Diyar Computers
I built Diyar Computers’ website, search presence, social channels and measurement stack from scratch, creating a new source of attributable business.
The project
Diyar Computers had been operating in Saudi Arabia since 2004, supplying IT hardware and related solutions, but its digital presence did not reflect the maturity of the business.
When I started working with Diyar in 2026, there was no website or Instagram presence, no SEO foundation, no Search Console or Analytics implementation, and the existing Google Business Profile was largely unmanaged.
My role was to build that digital foundation from the ground up.
I designed and developed the website, structured the product catalogue, established English and Arabic content, integrated enquiry and WhatsApp journeys, optimized the Google Business Profile, implemented analytics and search tracking, and managed SEO, content and social presence. Product imagery was sourced where required and enhanced using AI-assisted workflows for more consistent presentation.
The objective was not simply to “be online.” The digital presence had to create discoverability and support actual sales conversations.
Within the first reporting period, Google Search generated 202 clicks from 6.65K impressions, with an average search position of 11.8. The website recorded 320 active users, while Instagram generated 1,358 profile visits over 90 days.
More importantly, Diyar’s accounting records identified nine orders worth approximately SAR 147K as online-sourced during the reporting period—covering customers who discovered or engaged with the business digitally before completing the purchase through WhatsApp, phone or in person.
The first such order arrived within days of beginning the digital rollout.
My role
Digital strategy, website design and development, SEO, local search, product catalogue, content, analytics, social media and digital acquisition infrastructure.
Result
Diyar’s accounting records identified nine orders worth approximately SAR 147K as online-sourced during the first reporting period - customers who discovered or engaged with the business digitally before buying through WhatsApp, phone or in person. The first online-attributed order arrived within 3 days of launch.
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