Dina Lobo
I connected Dina Lobo’s websites, funnels, webinars, podcasts, community and marketing tools into a more cohesive digital operating system.
The project
My work with coach and consultant Dina Lobo began in 2023 with website development and gradually expanded into responsibility for much of the technical infrastructure supporting her digital business.
I designed and developed her WordPress website, while also working inside her existing Kajabi environment to build campaign landing pages, registration experiences, email sequences, checkout flows and supporting pages.
The more interesting part of the engagement has been connecting those individual pieces.
For webinar campaigns, I built flows spanning paid traffic, landing pages, registration, private podcast access, calendar invites, automated email reminders, Zoom events, follow-up communication and offer pages. Dina provided the core messaging and understood her audience; I handled the design, implementation and technical connections that made the journey work across platforms.
I also set up podcast infrastructure across two different use cases: a private podcast used within lead-generation funnels and a public podcast distributed from Kajabi to external listening platforms.
More recently, I built and structured Dina’s Kajabi community, including its channels, groups, pages, stages, roles, events and supporting checkout experiences. The goal was not to create a system that depended on me indefinitely, but one Dina could actively operate herself—managing members, publishing content, running events and selling through the existing infrastructure.
Across the engagement, I have also sourced and coordinated specialists when work fell outside my own scope, including video editing and specialist advertising support.
My role
Digital infrastructure, WordPress development, Kajabi implementation, funnels, automation, webinar systems, community setup and ongoing technical coordination.
Result
The systems are now part of Dina’s ongoing digital operations rather than one-off campaign builds. She can run webinars, manage community members, publish content, host community events and sell through established checkout flows, while registrations and supporting journeys move through the systems already in place.
Related services
Work with me
Have a digital problem that keeps becoming manual work?
You probably do not need another tool. You need the system behind the strategy.